Armand Basi in RedIn 2002, Armand Basi introduced the sexy, passionate fragrance, Armand Basi in Red. Its light floral scent is captivating and alluring, sure to be memorable to all who fall under its magnetic spell. Designed for daytime use by Alberto Morillas of Firmenich, Armand Basi Red is perfect for a casual outing with friends, a quick dinner with family or an unplanned visit to the office on the weekend.

The scent, while not overpowering, is clean and fresh, yet sexy and alluring. It falls into the floral category, but has hints of woods, aquatic, citrus and herbal notes to make it a unique and adventurous blend of enticing fragrances. The “red” in Armand Basi Red is the underlying tones that give the aroma a slightly spicy and passionate feel, making it an ideal perfume for women in their 30s and 40s who know how to use their feminine appeal to their advantage.

Notes of Armand Basi in Red

Reminiscent of a “tree branch in Spring,” as one reviewer wrote, Armand Basi in Red opens with notes of bergamot, ginger, mandarin and cinnamon, giving it a freshness that won’t wear off until well into the afternoon. The floral heart follows boldly with violet, lily, rose and jasmine, reminding one of a springtime garden full of freshly-bloomed flowers. The beautiful blends of floral notes give the fragrance a strong touch of femininity, but the mixture is so masterfully combined that even women who do not like floral scents will enjoy Armand Basi in Red.

The base notes underlie the sexy floral heart by stoking the coals of passion with the warm, rich notes of musk, oakmoss and woods. This is the “red” in the fragrance and is what makes the scent linger long after the dry-down period has ended. Although the overall feeling of Armand Basi Red is sexy and flirty, the base notes give a quiet hint of confidence and independence, just as the modern-day woman strives to be.

Who is Armand Basi?

The genius behind Armand Basi in Red is Armand Basi himself, co-founder, along with his brother Josep Basi of the fashion company of the same name. The company has its roots in a small clothing operation founded in 1948 by Mercedes Sabi in Spain. The business, which specialized in knitwear made out of Scottish yarn, was successful, and in the late 1950s, Armand Basi merged with Lacoste, a French brand, to manufacture and sell their products in Spain.

Armand Basi started his own fashion company in 1980, which would eventually oversee the manufacture of not only clothing, but also watches, jewelry, shoes, handbags, fashion accessories and perfume. Currently, there are more than 400 stores in 20 countries that bear the Armand Basi name in Europe, Asia and North America. Its first international store opened in London in May 1995 and stores in Barcelona, the Canary Islands, Madrid, Bilbao, Valencia, Puerto Banus, Murcia, Vigo and Benldorm followed.

Although the Spanish label is famous for its jacquard knits and jersey wear, its line of perfume is marketed toward young, independent women. After Basi’s death in 2009, the label was passed to designer Juste de Nin, a descendent of Anais Nin, a famous writer. He is also a member of the Basi family and continues the tradition of appealing to urban, active, and modern men and women. Armand Basi in Red is the epitome of this vision, with its unique blend of citrus, floral and spicy notes that appeal to one’s individuality and sense of fashion.

As the Armand Basi brand continues to grow, the company has future plans to open more stores both in Spain and internationally to extend their products to more consumers. The ultimate goal is to bring catwalk-worthy collections to independent men and women all over the world. The Armand Basi brand wants its products to be synonymous with quality, style and comfort.

Along with the plans to sell their clothing and accessories in more countries worldwide, the Armand Basi company also intends to sell its perfumes, including Armand Basi in Red on the Internet through various websites. These plans will make the label’s luxurious and sensual scents available to women and men who have an eye for trend.