Avon’s 2004 perfume collection includes three distinct scents called Today, Tomorrow, and Always. All three fragrances feature sensual floral notes, but each perfume is meant to evoke a different emotion. The overriding theme of this trio of perfumes is romance, bringing out a celebration of love with its delicate, yet sensual notes of flowers, spice and musk.

Wilde is the Face of Avon’s Perfume Trio

Olivia Wilde, renowned actress and activist, has been named the face of Avon’s Today Tomorrow Always perfume. Wilde is recognized as a modern renaissance woman, equally comfortable on the big screen in movies like “Rush,” “Her,” and “Drinking Buddies” as she is working in Haiti alongside doctors and teachers to bring hope to Haitian refugees. She also played a key role in the worldwide television hit, “House,” and has participated in numerous documentary projects designed to spread the word about her activist causes.

Avon chose Wilde to represent its Today Tomorrow Always perfume because she “is an inspirational example of a woman who embodies beauty both inside and out.” Wilde’s inner and outer beauty is a timeless ideal that matches perfectly with the classic, yet contemporary trio of fragrances. Her enduring beauty combined with her modern activism made her a natural choice for Avon’s ad campaign.

The Fragrances

avon today tomorrow always perfumesThe first perfume of the Avon Today Tomorrow Always collection is Today and it debuted almost a decade ago in 2004. It features introductory top notes of freesia and cactus sap with just a touch of white pepper and moves into exotic tropical heart note florals, including butterfly bush and bird of paradise. The base notes finish with a luscious combination of cedar, sandalwood and musk, topped with a dash of rose water to make this first fragrance in Avon’s trilogy of love a feminine and elegant scent for the modern woman who knows what she wants and how to get it.

The second scent in the Avon Today Tomorrow Always perfume collection is Tomorrow, introduced in 2005. This second act includes both floral and oriental notes to create a deeper fragrance that symbolizes the deeper love that is emblematic of relationships that last beyond the present. The gourmand opening is full of raspberry and peaches, but the fragrance is not sickly sweet, as these fruity scents are tempered by the intriguing mixture of pepper and patchouli. The heart features an elegant blend of Indian jasmine, orange blossom and African violet, while the base comes in warm and comforting with sandalwood, musk, sunset amber and rosewood.

The third offering in the Today Tomorrow Always perfume collection is Always, the final act of the trilogy brought out by Avon in 2005. Its vibrant scent is fun, yet sensual, just as a relationship that has endured the test of time should be. The refreshing top notes sing with starfruit, kiwi and jasmine tea, and the heart bursts forth with yellow tulip, lily and everlasting flower. The base is a companionable blend of lacewood, bamboo and cotton musk, emphasizing the comfort and security of a relationship built on true love as the years pass by.

Today Tomorrow Always Perfume Received Positive Reviews

From the time the first fragrance in the Today, Tomorrow, Always perfume collection debuted in 2004, the romantic scents were well received by women all over the world. The light, feminine floral scents are alluring and pleasant in all types of weather conditions. Although some reviewers believe these perfumes are better for women under 30, the majority of women say it can be worn by any woman, regardless of age.

Many reviewers say of all the high-end expensive perfumes they have purchased, they prefer the moderately-priced Today, Tomorrow, Always. Avon has created three signature scents that perfectly convey the romance of new love and true love. Women love the compliments they have received when wearing Today Tomorrow Always perfume and include it in their daily rotation of sensual and feminine fragrance.

Although the scent is light, it’s still memorable, lingering on the skin long after the initial application. Women have recommended daytime wear for Today, Tomorrow, Always. Avon, though, says it is perfect for any time of the day or night. In fact, the trio of perfumes has been so successful for Avon, it has introduced a fourth fragrance to the collection. Forever was introduced in the spring of 2012 and combines the romantic fragrances of pink pepper, orange blossom and musk. A fitting finale for the Today Tomorrow Always perfume collection.